Relax! I'm Cosy.

This sums up what we do and what we're about at woolbabe! Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. Babies and toddlers are to be loved and treasured, not worried about all night long!


History of woolbabe

woolbabe was launched in the 2007 in Melbourne, by a clever mum who had been seeking natural sleep solutions for her baby. The combination of a classic style, temperature regulating fabric and beautiful quality made woolbabe popular from day one.

Woolbabe developed and uses innovative fabric as a real point of difference from all the other sleeping bags which are now on the market.  We combine two natural fibres merino wool & cotton to make one luxurious fabric which is used in all our sleeping bags. The strength and durability of cotton, with the amazing temperature regulating and moisture absoprtion of merino...w wonderful combination. The woolbabe fabric was originally developed by the CSIRO Fabric Division in Geelong with great attention to detail. Our gorgeous striped fabric, along our plush wool filling, have become the signature of Woolbabe.


Woolbabe & The Sleep Store

In 2012 woolbabe was purchased by The Sleep Store, the NZ based award winning online retailer. woolbabe is based at The Sleep Store HQ in Auckland, owned and managed by Louise Tanguay and Matt Anderson.

woolbabe and The Sleep Store are a perfect fit, as we are both passionate about families getting more sleep! Woolbabe has long been the best-selling sleeping brand at The Sleep Store, as more and more Australasian families discover our lovely sleeping bags, enjoy better sleep and tell their friends.

At the woolbabe+Sleep Store HQ, we are are very focused on making woolbabe the number one sleeping bag choice in Australasia! We are developing innovative new sleep solutions for woolbabe and continually looking at how we can help you have peace of mind and more sleep for your family.

If you are interested in reading what others have to say about woolbabe, click here for blog links.

Woolbabe products can be purchased from The Sleep Store NZ, The Sleep Store Australia (including international orders) or from any of our wonderful retailers.

If you are interested in adding this beautiful brand to your retail or online store, please contact us today.

Baby asleep in cot wearing a Woolbabe 3 seasons sleeping bag in Tide design